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Sociocultural appropriateness
 It is important to elicit culturally appropriate
information relevant to adaptation through consultation with stakeholders and users (Kreuter et al. 2003).
 Stakeholders can help adapt tools by addressing the following:
 Surface characteristics of a target group (e.g., their look and feel, wording)
 Deeper sociocultural characteristics (e.g., values, beliefs) that might affect implementation and effectiveness.
 Adaptations could better link to deep structures via cultural tailoring (Resnicow et al. 1999).
Cardiff Fertility Studies
Feasibility
Feasibility can cover diverse components including:
 Acceptability to providers and users (e.g., suitability, attractiveness)
 Demand (e.g., individual or organizational intention to use), practicality (e.g., resources needed)
 Dissemination and implementation issues (e.g., constraints) Bowen et al. 2009
Cardiff Fertility Studies
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