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Integrate to modern world for awareness e.g. Social Media/# tag. • Consumer/patient awareness remains very low across fields. • Amazing things but uncoordinated. • Significant demand e.g. Home test # 400K per month hits on www per month. • Allan P media activities : University of Sheffield calculated 50 million reaches pa without coordination.... Don’t reinvent the wheel. 82 PRECONGRESS COURSE 09 I VIENNA, AUSTRIA – 23 JUNE 2019 85
