Giovanni Coticchio is the Scientific Director of 9.Baby, Italy. He was educated at the University of Palermo (Italy) where he received his BSc in Biology and PhD in Cell and Developmental Biology. At the University of Nottingham (UK), he achieved his MMedSci degree in Assisted Reproduction Technologies and developed his research and career in clinical embryology. He has published sixty-nine peer-reviewed papers, several book chapters and two books. He is currently SIG chair-elect of ESHRE and Associate Editor of Human Reproduction.